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Grant funding available for non-profits serving Modesto

MODESTO - The City of Modesto Housing and Urban Development Division will be seeking applications for Community Development Block Grants (CDBG) and Emergency Solutions Grants (ESG) eligible public services and projects. Participation in a mandatory technical assistance workshop is required in order to receive access to an application for either grant opportunity. The workshop will be held on Thursday, Feb. 10 in Council Chambers located in the basement of City Hall, 1010 10th Street. There will be two sessions to choose from:

· Session 1 (morning) will be offered from 9 - 10:30 a.m.

· Session 2 (afternoon) will be offered from 1:30 - 3 p.m.

Attendance is only required at one of the two sessions offered. Please contact the City’s Housing and Urban Development Division at (209) 577-5245 within 48 hours of this mandatory meeting should any special accommodation be needed.

New this year, projects selected for funding will be funded for two years.

Free tax preparation clinic to be held in Modesto

Free tax preparation clinic to be held in Modesto

MODESTO - A free tax preparation clinic will be held at the Neighborhood Center at Marshall Park, located at 420 Chicago Avenue, on Saturday, Feb. 12 from 10:30 a.m. - 3 p.m.

The clinic is available to low income individuals and families, disabled and elderly people who earn less than $49,000 annually.

Are Facebook Promotions Getting an Update?

Looks like new Facebook Promotions guidelines may soon be released.

According to AllFacebook, an email sent out by Facebook sales representatives outlines the new rules.  In contrast to the old guidelines where promotions needed to be explicitly approved, promotions will no longer need prior written approval from Facebook. Basically, in regards to promotions, sweepstakes and contests on Facebook:

  • They no longer require prior written Facebook approval to administer a promotion on Facebook.

  • They no longer require a minimum media spend investment to support the promotion.

Understanding Facebook Insights: Impressions

A 3fold client called recently and asked for my thoughts on Facebook Insights. After answering his question I thought it might be helpful to breakdown the tool for others. My timing couldn’t be better because just as I sat down to write this post, Facebook announced an improvement to their Insights tool. A new feature measures additional metrics around content. It’s an exciting update that I’ll definitely share with you,  but let’s get to that in a second.

First, if you’re unfamiliar with Facebook Insights, the tool is a great feature included on “Like” pages. (Like pages, or fan pages, are typically used for business marketing). I always recommend companies and nonprofits build a Like page because of all the capabilities that come with it, including Insights.

It Pays to Pay: Brands Using Social Media

Fact: follower, friends and fans are fickle. At least according to a recent study.

Most consumers are now online in one way or another. New media adoption in the last year has risen by more than 48 percent. And, where customers go, brands follow. But creating a social media presence is easier said than done. The competition for followers is getting fierce, requiring brands to do more for their audiences than merely show up…they have to poney up.

Loyal followers have become the holy grail in social media settings. While they still enjoy expressing their affinity on the web–liking on Facebook, following on Twitter, and subscribing on RSS or by email–the average user embraces only 4.6 companies online.