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Get Back to Work: Your Personal Brand | Business

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Get Back to Work: Your Personal Brand

In my book, Get Back to Work: Smart and Savvy Real-World Strategies to Make your Next Career Move, the third chapter – Your Brand – is all about the critical and often overlooked step of building and maintaining your personal brand.

You probably have read about this idea of “creating a personal brand.” What is it exactly? And where do you begin? Once you’ve identified what it is, then what do you do with it?  The Your Brand chapter in my upcoming book will help you to answer those important questions.

Here is an excerpt from the book:

In 2010, I attended an event called Reinvent Your Future, hosted by CareerBuilder and University of Phoenix. The keynote speaker was Stedman Graham, New York Times best-selling author, educator, speaker and businessman. As I sat in the front row and listened to him speak, I was impressed not only because he was Oprah’s boyfriend but more importantly by his journey and everything he had accomplished during his life. Through his company, S. Graham & Associates he trains individuals and organizations to maximize their potential by developing a strong identity.

Graham said that one of the reasons Oprah has been so successful is that she has successfully done the same thing over and over: interview people. In other words, she created a strong brand and name for herself because she to identified one thing she did especially well and worked at it. Graham asked everyone in the audience consider an important question: “What do you want from life?” In order to answer this important question, you must first understand who you are and what influences your behavior. If you do not define yourself, outside forces will do it for you.


Identify Your Skills and Interests

Where do you start in building a great personal brand? Oftentimes the things that you are good at doing are not really the things you like doing. You want to brand yourself around not only your skills but also your interests. I recommend that you begin by taking some time to write down answers to the following questions:


What are my main interests?


What do I enjoy doing?


What do other people come to me for?


Who do I want to become? __________________________________________________________________

What makes me unique?


What talents do I have that most people don’t?


How could this fit into today’s marketplace?



It may take you an hour or several days to answer these questions, but don’t skip this important part of the branding process.

Please share any tips below that you have found to be helpful when you were, or are, looking for work.

For more information on building your personal brand in my book, Get Back to Work: Smart and Savvy Real-World Strategies to Make Your Next Career Move, visit www.GetBacktoWork.biz.


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